Zac with his slap-on
It appears that men are well past getting over the shock of applying moisturiser each morning, as sales of guy-liner and other male grooming products soar.
The metrosexual trend has been around for a few years now, and we would never complain about men taking a bit of pride in their appearance, but at one point should we say "put the mascara down and move away from the blusher!"
Celebrities are most definitely leading the way on the 'men and make-up' issue.
Hairspray and High School Musical star, Zac Efron was snapped at the latest HSM premier with a face full of make-up. Foundation, eye make-up, bronzer and lip gloss had all been applied for the red carpet.
Men's toiletry bags are beginning to evolve rapidly from deodorant and shaving cream to concealed, brow-taming gel and oil absorbing face powders.
The male grooming market is now expected to worth nearly £667 million, and this figure is growing constantly.
Apparently everyone from Zac Efron to the likes of Tony Blair have noticed the benefits of a bit of foundation here and there.
Fall Out Boy, bassist Pete Wentz is most noticeably renowned for his love of guy-liner and this isn't a bad look on some men.
But as the market for men's make-up grows, are we soon going to be fighting with men for time in front of the mirror in the morning?
With sales of male products continuing to rise, we suppose the answer may well by yes.
FemaleFirst - Stacey Malvern