Olay Professional skincare range
Tomorrow will see the limited release of Olay Professional, a new range of skincare from the beauty giants who have the expertise in making you look younger.
At the launch in America, the range sold out in 17 minutes - there is no reason to believe that the same won't happen here, so make sure you click on to Boots.com first thing in the morning.
The limited release will see on 300 kits available before it officially launches in August.
The tests carried out on the skincare reveal that 80 per cent would use it on themselves and would also recommend it to a friend.
Dr Sian Morris, Olay Principal Scientist said: "The dermatologists were emphatic that this specialist dermatology-inspired range of anti-ageing products meets their precise definitions of professionally-inspired skincare products in design and in the testing."
In an independent long-term clinical study, a panel of women aged between 40-65 tested the regime over six months against a leading anti-ageing prescription ingredient. The results indicate that the Olay range was as effective as the prescription ingredient at reducing the appearance of wrinkles.
Dr. Stephen Mandy, Clincal Professor of Dermatology, University of Miami, says: "As dermatologists, we have our golden standard products - to finally see the publication in one of the world's leading dermatology journals of a truly rigorous clinical study that proves a cosmetic is as effective as the benchmark products we use routinely for reducing the visible appearance of wrinkles is impressive."
So, don't forget to get up first thing and get on the website. They'll most likely be as lucrative as gold dust.
Femalefirst Taryn Davies