Freida Pinto

Freida Pinto

Freida Pinto, Evangeline Lily and Elizabeth Banks are joining L'Oreal Paris as new World Spokespeople for the brand.

Jean-Jacques Lebel, President L’Oréal Consumer Products commented on the signings: "On the eve of the Cannes Festival, L'Oréal Paris is delighted that these great stars of world cinema have agreed to represent our brand."

Slumdog Millionaire star, Freida was rumoured to have signed to Estee Lauder, but she had politely dismissed the reports at Paris Fashion Week back in February.

She commented: "I am very moved to be joining the great L’Oréal Paris family and all these personalities: a family I am now proud to be a part of".

Lost star, Evangeline Lily has also signed to the brand for the first time, following her trip to Rwanda, where she has been engaged in a humanitarian mission.

"It is a source of great pride for me to represent a brand whose ambition is to respond to every person's aspirations to beauty, and contribute to the fulfilment and well-being of everyone," Evangeline said. 

The last star to be signed to the beauty brand is actress Elizabeth Banks, who is famous for roles in The 40 Years Old Virgin and Catch Me If You Can.

Clearly Elizabeth is thrilled with her new role, commenting: "I am so honoured to be one of the newest L’Oréal Paris Spokespeople and to join such a distinguished group of women who proudly say the iconic phrase ‘Because You’re Worth It.’"

Vianney Derville, International General Manager of L’Oréal Paris says: "I am proud that all these actresses are now our World Spokespeople, alongside notably Jane Fonda, Pierce Brosnan, Penélope Cruz, Gong Li, Beyoncé Knowles, Patrick Dempsey, Kerry Washington, Aishwarya Rai.

"We are delighted to welcome them as representatives of L'Oréal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity."


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