Erin OConnor
Erin O’Connor, Helena Christensen and Jamelia, have launced a new designer haircare range designed to give everyone celebrity style beautiful hair.
Model.Me was created partnership with hair experts Toni & Guy and uses the girls’ personal vision of what their ultimate hair-care product range to make up the capsule collection of 15 products split into three distinct ‘style-icon’ ranges.
Named after the girls, each product line is the result of what Erin, Helena and Jamelia wanted as their five must-have hair essentials, in representing their own personal style.
This included their involvement in all aspects of product development, from deciding on key ingredients, as well as selecting the fragrances, colours and component design.
“As a singer and model, my hair’s got to look fabulous at all times." said Jamelia. "As a woman and mother, I also want it to be luxurious and together with the scientific expertise and Afro hair-care knowledge of Toni & Guy"
Gavin Myall, Director of Model.Me said “Erin, Helena and Jamelia have been involved in each stage of creating their own product range for Model.Me - from the logo and pack design to the ingredients, scent and the style of each range. This is what makes Model.Me so unique, as they have chosen to develop products which they would go out and buy themselves. Model.MeTM is not about celebrity endorsement, but about being innovative, creative and inspired.”