A survey has revealed that being a brunette can get you ahead in love and life and it seems celebrities agree with stars such as Jordan, Lily Allen and Ashley Tisdale going back to brown.
The Garnier Shade of the Nation report found that when pitched against blonde and red-head rivals, brunette girls were seen to be the highest achievers in life.
Brown hair was chosen by 42% of Brits as their favourite hair colour, and delving deeper into the reasons in a follow up survey, brown seems to be the colour to be to get ahead. 76% of people believe that brunettes are the brainiest of all women, and this assumption literally pays off, as there are double the amount of brunettes earning between within the £45-£55k than blondes or redheads.
Brunetteâs boardroom confidence also spills over to the bedroom, with over a quarter of brown haired beauties rating themselves as above average in bed - the most confident of all colours. Surprisingly, blonde bombshells are the most reserved in the sack with one in 5 admitting steamy situations make them shy.
Such confidence makes 1 in 10 men feel the most successful with a brunette on their arm, so it is no surprise that 71% of men pick brunettes as relationship and marriage partner, with only 6% feeling committed to fiery redheads.
Colour psychologist Anjula Mutanda comments: "Some hair colours tend to darken naturally with age, and so brown hair can be associated with confidence and self awareness. These positive qualities install a sense of trust and assurance which is mirrored in how others behave towards them and therefore, many women who become brunettes often report a difference in reaction to them - for the better."
It's not all bad news for blondes and red-heads though, blonde girls were still voted as the most fun and red-heads are seen as the most fiery and spontaneous.