It seems women are being overtaken in the beauty stakes by men
Us girls get a hard time for our long beauty regimes but it seems that metrosexual males will be hogging the hairdryer this Christmas, with 90% saying they undertake a total of 22 pampering rituals, taking at least an hour, before a night out.
The research revealed today by hotel chain, Premier Inn, shows the days of a quick shower, shave and splash of Brut are long gone.
Some of the more unexpected beauty rituals guys admitted to in the poll include trimming their nether regions, plucking their eyebrows and wearing their trusty pulling pants.
The research proves that the metrosexual male is as strong as ever, and for one in ten men an hour is just not long enough, with their beautifying regimes lasting up to 4 hours. That’s nearly 7 million hours of mirror monopolising by men this December.
Scots come top of the beautifying charts, with 92% of them taking well over an hour to prepare for a night on the tiles.
For the capital’s fashionistas, picking an outfit poses the biggest dilemma with nearly 80% of Londoners trying on several outfits to ensure they are looking their best.
And the nation’s natural beauties, taking the least amount of time to get ready, are the Brummies with more than one in three of them getting ready for a big night out in less than 30 minutes.