Botox - The eonomy might be struggling with recession but it seems that patients are still keen to keep up their beauty regime with regular doses of Botox as a top UK clinic reveals it was the most popular treatment of 2009.
Bookings for Botox-type treatments including Azzalure® and Botox® were up 43% compared to 2008 with other common treatments such as Fillers, used to treat fine lines in the face increasing by 11% as we try to keep the worry lines away.
Medical Director Dr Jain, says that the latest figures reflect a rising trend and a new breed of patient who puts skin health as their top priority, recognising that a less invasive but more frequent maintenance programme of treatments can provide much better, long term results.
"Many patients are now beginning to see the real benefits of combining good skin care with regular maintenance treatments for creating a long lasting, natural and radiant appearance. I've been telling patients for years that less is more when it comes to cosmetic treatments and the true mark of success is not when friends and family say 'Wow you look great, whose your surgeon', but 'Wow you look so well, have you been on holiday? If administered correctly, Botox and fillers are an ideal way to make subtle changes to the face whilst retaining a natural look," says Dr Jain.
Botox is the most popular name for botulinum toxin A, however there are a number of brands currently on offer at clinics including Dysport, Vistabel as well as the British derived Azzalure. All work in the same way, by blocking the signal from the nerve to the muscle and each surgeon tends to have their preferred brands of Botox.
However, Dr Jain is keen to remind people looking to invest in cosmetic treatments in 2010 that beauty isn't just skin deep, but requires improvements in other areas too such as from maintaining a health diet and exercising regularly to really maximise results. According to the multi-award winning specialist, the two most important beauty tips for achieving soft, supple and revitalised skin are usually the ones that are forgotten by the majority of patients.
"Botox and Fillers can only go so far and patients must always remember to keep hydrated if they want to achieve the very best from their treatments and skin care routines. Many are surprised to learn that the skin requires more hydration in the winter because the combination of indoor heating and cold weather can dry out the skin. Also, everyone should be wearing sun cream everyday, both in winter and the summer, a minimum of SPF30 should be worn come rain or shine, even in the snow, to prevent harmful rays from damaging the skin's surface. The less damaged the skin is, the less work we need to do," says Dr Jain.
Dr Jain is the Medical Director at Riverbanks Clinic who carried out the surveys
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