An anti- ageing cream is expected to cause mayhem when it goes on sale at Boots stores from the 4th May.
The miracle anti ageing serum is from the chemists own skincare range and sold out within days after it was featured on the BBC2 programme Horizon.
A research team of scientists at Manchester University - headed by Professor Chris Griffiths found that "at both basic science and clinical levels, Boots No7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-ageing."
The 30 ml serum costs £16.75 and there is already a 100,000 strong waiting list. Boots will open at 7am and shoppers are limited to one bottle each.
Patricia Johnson