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Nearly two-thirds of British women believe their career prospects are seriously reduced if they don’t look youthful, and over a third think they won’t get promoted once they hit 40, according to a new survey.
The survey commissioned escentual.com found that women state that their career prospects are severely curtailed if they don’t look youthful.
A further 35% of women believe that once they reach 41, their chances of promotion disappear and over half of women believe that 51 is the cut off age for further career success. In other words, if they haven’t reached the boardroom by the time they are 40, they never will do.
It’s a different story for men. A staggering 82% of women believe that men of the same age do not feel the same pressures to stay looking young. If anything, unlike women, men gain authority with age.
A spokesperson for escentual.com, Emma Leslie said: “Clearly there is a great feeling that ageism is a serious problem for women in the work-place. It’s a terrible situation that most women feel that they are unlikely to move forward with their career if they look older than 40.
We are finding more and more that the expenditure on anti-ageing skin care products has significantly increased for women in their mid-30s who are clearly trying to slow the ageing process.”
The escentual.com survey also found that 73% of women are spending over £60 a month on age-defying products such as anti-wrinkle creams, hair treatments and body oils, in their quest to retain their youthful looks. Almost half of women would spend more if they could afford to.
Surprisingly, cosmetic surgery is not a popular choice amongst UK women. Nearly two-thirds (59%) would never consider cosmetic surgery as an alternative to natural treatments, and only 4% had had some form of cosmetic procedure. The frequent advances in anti-ageing products and treatments are clearly sufficient for women’s needs.
In professions that require a public face, such as politics, the media and showbiz, the difference between the career lengths of men and women is paramount. 48-year-old BBC News presenter Fiona Bruce recently admitted that she dyes her grey hairs due to a fear of looking old on television, and subsequently losing her job. Her 51-year-old peer Huw Edwards has not felt the need to do the same.
Commenting on the surprising lack of enthusiasm towards cosmetic surgery, Emma Leslie says:
“It’s natural for women to feel the need to turn the clock back and I’m so happy that the majority of our customers didn’t feel the need for surgery.”
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