50 Cent
Simon Cowell is not the only man who is a fan of cosmetics, Rapper 50 cent is to launch his own range of beauty products.
Fiddy, who already has a G Unit clothing range, is reportedly putting his music career on hold to focus on creating the range for men who like to be pampered. The line will include a moisturiser and night creams.
A source said: "Fifty prides himself on having a a ripped body... he's on a health kick and barely touches alcohol.
"So his range will be for the guy who likes to be pampered."
The rapper whose real name is Curtis Jackson, had previously revealed plans for a range of vitamin-enriched pills, saying: "Right now, I'm interested in dietary supplements. I'll be coming up with something very soon.
"I can't tell you what it would be called. I'd be blowing the big launch party!"
It's nice to see the hard man is not afraid to embrace his feminine side.