There are only so many opportunities in life where we get to dress like red carpet celebrities, but new year’s and prom are two such occasions. They give us a reason to dress nice and add all the glam that is not deemed appropriate for an everyday style. Where is it better to gain inspiration on a day like that than some of our time’s most iconic red carpet looks?
Saoirse Ronan
More major companies switch to sustainable fashion
One of the growing trends of our time is to invest in sustainable clothing where fashion meets passion for a better world. Several major brands are implementing sustainable practices into their clothing production.
For example, high fashion newcomer NA-KD has implemented several green policies in order to implement more organic processes to make items such as prom dresses more sustainably. Their policies include climate compensated shipping, opportunities to sell purchased clothes second-hand through the company’s pre-loved program, as well as several goals to drastically reduce CO2 emissions drastically by 2030. Between 2020 and 2022 alone, NA-KD more than doubled the amount of organic, recycled and otherwise more sustainable from 19% to 44%, setting a standard for the fashion world.
Sustainable brands reaping rewards
Not only are more and more fashion and clothing companies implementing greener policies, but many are also being recognized and rewarded for it. A prominent example of this is the attention received by Patagonia founder Yvon Chouinard following his giving away the company ownership to continue the sustainable legacy. This December, he received the British Fashion Council’s Outstanding Achievement Award at London Fashion Awards in honour of his work in shifting consumer mentality and lengthening apparel lifecycle.
Sustainable red carpet role models
Let’s have a look at how celebrities have inspired greener fashion in their red carpet looks over the years.
Kate Middleton – Princess of Reprises
The Princess of Wales has made it a point to dress sustainably throughout her life in the British Palace. She has on countless occasions been seen re-wearing dresses from earlier events and from a large range of designers, including Alexander McQueen, Emilia Wickstead, and Catherine Walker. Earlier this year, she even rented a dress for the Earthshot Prize ceremony in Boston for yet another sustainable take on fashion.
Emma Watson picks up scraps
Another celebrity who is renowned for her focus on social and environmental activism is actress Emma Watson. When it comes to her red carpet renditions, she has made a special name for herself by asking her designers to use the scraps to make their creations. By doing so, Watson makes sure that no leftovers are trash, but that the materials are instead used to their full potential. This often leads to fun decorative elements that heighten the overall impression of her dresses, such as at the 2018 Golden Globes, or when she wore a modified pre-loved wedding dress for the 2021 Earthshot Prize. Or the countless dresses made from recycled plastic bottles she’s worn.
Saoirse Ronan’s doubling up
In a fun twist, young actress Saoirse Ronan showed that there are multiple ways to wear a dress twice. In the spring of 2020, Ronan went to both the BAFTAs and the Academy Awards in beautiful and original Gucci dresses, which turned out to be made out of the same dress. The swirling bodice of the Academy Awards dress was in fact made of the same fabric as the black silk from the BAFTA dress. Both dresses were arranged by Alessandro Michele, who re-used the fabric to further strengthen Ronan’s already valuable efforts in the sustainability cause.
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