We’re officially keeping up with the Jones’s on WhatsApp, as new research has revealed neighbourhood watch groups, a British Institution since 1982, are increasingly taking place online over messaging services like WhatsApp, as one in five of us (20%) are communicating with neighbours through social media to keep our streets safe.
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One home insurer, looked at how technology and lifestyle factors could impact on how UK residents interact with neighbours and discovered one in five (20%) homeowners are using online groups to communicate through social media. More widely, the survey also revealed over half (56%) have joined neighbourhood watch groups either on or offline.
There’s a lighter side however, as the study also revealed a quirkier side of topics we discuss with our neighbours, revealing we’re still a nation of curtain twitchers at heart.
Research by Together Mutual Insurance
Tagged in Neighbours