Clean lines, simplicity, minimalism, un-cluttered and all without sacrificing beauty – those are the essential components of good Scandinavian design and Danish furniture retailer JYSK prides itself on creating it at an affordable price.
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Bring a little hygge into your home – that’s the Scandi art of making your haven cosy, comfy, relaxed and social and here JYSK’s UK style team give their tips on how to create that quintessential feel and style in your home.
Keep it light and bright: As the seasons change, we spend less time under the open sky and more time indoors. So be inspired to create a home with room to unfold, connect, recharge and renew. Scandi-style favours bright, airy spaces with plenty of natural materials. You won’t find any superfluous items because everything has a place and a purpose. After dark, keep lighting intimate with candles or LED alternatives and include the option of ‘task lighting’ – table lamps or standards with warm-tone light bulbs to offer pools of cosy light.
Dining is a huge part of hygge. Cold weather (or sunshine, actually) is the perfect excuse to gather friends and family together at home and enjoy some good food and drinks. Be inspired to create a sociable dining space that will become the heart of your home. Remember, not everything has to match! Try mixing up a wooden dining table with chairs one side and a bench the other, or choose your chairs to add a colour pop. Adding a JYSK faux sheepskin across your seating will add a little extra luxury.
The home office is big news: As more people are opting to work from home, that bedroom-turned-office has become of utmost importance. Enter the gaming desk and gaming chair, which handily double up to fulfil your needs, whether grafting or gaming.
Home textiles create the look: Cushions are great for a quick and inexpensive change of look or seasonal shift. This season’s trend is wool or cotton, earthy colours or pastels. The colours are the classic Nordic grey tones, that look awesome together. At the same time, they are easy to combine with other colours for a fresher look.
Plants don’t have to be real, really: JYSK has a lot of different artificial plants and strives to select those with a look that is as natural as possible and, like nature, in different sizes and designs. Artificial plants are a really easy and decorative way of creating a nice, organic atmosphere in your home. Not to mention that they are a one-off, affordable investment that will last forever.
Colour is everything: A new season means a new look for your interior. JYSK’s Autumn/Winter trends favour the playful and colourful trend MEMPHIS which catches attention with striking and colourful designs as epitomised by a funky chair. This look creates a cheerful space that contrasts with the strict and straight lines of minimalism and is inspired by art deco and 1930s avante garde.
The on-trend day bed: When it’s pouring cats and dogs it’s the perfect opportunity for a bit of daydreaming, and that’s a very hygge thing to do. Settle in and enjoy the show as the rain does its thing – and do it in style. A daybed is an excellent example of elegant, Nordic minimalism. The simplicity and functionality makes it fit perfectly into any décor. If you want to soften up the expression, just style the daybed with cute cushions and warm throws – and turn it into a light sofa.
And there you have it – Scandi-style made super simple available online at www.JYSK.co.uk or at a store near you - Wakefield, Bradford, St Helen’s, Lincoln, Mansfield, York, Blackburn, Bolton, Swadlincote, Coventry, Pontefract, Grantham, Rotherham, Ellesmere Port, Chesterfield, Cannock, Dewsbury, Doncaster and Derby – and, from Spring 2020, Oldham.
About JYSK
The international group's annual turnover is €3.58 billion. Growth is stable and controlled, and total staff numbers are around 23,000 working across 2,800 stores in 54 countries. In the UK it has delivered a strong sales performance as some other furniture retailers have found conditions less favourable. Global purchasing power with pricing benefits passed on to customers, a growing appetite for Scandi -style, quality products and high-levels of customer service have all contributed to JYSK’s UK advance.
For further information: [email protected] 0780 118 2252