Almost 60 per cent of people said they would put off starting a family during the current economic downturn but a quarter would choose a pet instead, according to a new survey from the UK’s leading pet insurance provider, Petplan.

And it’s not a battle of the sexes – the decision to put family life on hold in favour of nurturing a four-legged friend was equally divided between men and women.

The findings are supported by a recent Mintel report showing that the pet care industry is thriving with animal lovers spending £484million on their cats and dogs this year. Pets at Home also announced its profits have doubled compared to this time last year.

A spokeswoman from Petplan, said: "It seems that pets of all shapes and sizes are now being considered a perfectly sensible alternative to starting a family for cash-strapped couples. We know that many owners develop very strong emotional ties to their pets that are often treated as part of the family. But we do urge all would-be pet owners to understand that pet ownership does come with responsibilities, just like parenthood."

Research shows the cost of raising a child from birth to 21 is £186,0321 – whereas RSPCA figures state that a dog costs approximately £9,600 during its lifetime a cat £8,000 and a rabbit £3,800.

Top 10 most popular child substitutes: 1. Dog
2. Cat
3. Rabbit
4. Guinea Pig
5. Rat
6. Hamster
7. Mouse
8. Gerbil
9. Reptile
10. Bird