Kirstie Allsopp & Phil Spencer
New research launched this week by TV property gurus Kirstie Allsopp and Phil Spencer has revealed that UK home hunters overspent their combined budgets by a staggering £3.7 billion* last year, despite falling house prices and what should be a buyers market.
The survey of 2,000 home buyers, announced this week (29th June) to coincide with the launch of the new iPhone app ‘Kirstie & Phil’s House Hunter’ this summer, has revealed that almost half (49 per cent) blow their budget on average to the tune of over £10,000.
For one in ten home buyers (10 per cent) the situation is even more extreme, with finances stretched to cover an additional spend of up to £50,000, whilst for a frivolous few (2 per cent) it topped the scales at more than £100,000.
Although some buyers are happy stretching themselves financially to secure their dream home, the findings have revealed that for many new home owners, the overspend in property purchase price is often unplanned and sometimes unexpected.
One in five buyers (20 per cent) admit to getting caught up in the excitement of the moment, letting their heart over rule their head, whilst one in ten (10 per cent) don’t factor in the cosmetic work required to make their new house a home. A similar number (11 per cent) are caught out by the level of legal and estate agent fees they need to build into their buying budget.
Stamp duty is another major issue, with more than half of house hunters (58 per cent) saying they are clueless as to the level they are required to pay when shopping and budgeting for their new home.
In response to the findings, ‘Kirstie & Phil’s House Hunter’ app, available from iTunes, is the first to allow buyers to search across thousands of UK properties while being guided through every stage of the house buying process, from searches and viewings to making an offer and closing the deal.
House Hunter is packed with videos and audio tip guides from Kirstie & Phil and contains chapters including a definitive guide to finance, mortgages, dealing with agents, legal processes and exchange and completion.
Kirstie Allsopp says: "Going over your intended budget isn’t always a bad thing if it means getting your dream home for a price you can still afford.
"However with house prices as low as they are at present it should be a buyers market, and so it’s worrying to hear how many people are spending too much either because they’re not striking a deal or because they’re not on top of their finances.
"Factors like estate agent fees and stamp duty will leave a serious hole in a budget if they’re not prepared for and it’s staggering to find out how many people are being caught out."
Another significant reason for the overspend seems to be the fact Brits aren’t good at bagging a bargain; a staggering 40 per cent of all buyers said they offered the asking price for their home without entering into any negotiation.
Phil Spencer adds: "We know from helping hundreds of people through the buying process that the same problems and pitfalls arise time and time again and that’s why we’ve created the app.
"It’s the first to combine an extensive property search function with great tools to help buyers manage their individual search, from tracking and scoring viewings, calculating finances and doing the deal to managing the move.
"As such we hope it will go some way to keeping the process stress free for house hunters, as well as on budget."
‘Kirstie & Phil’s House Hunter’ is available from the iTunes store from early summer and integrates the Zoopla search engine to enable users to search for properties anywhere in the UK, as well as call or email agents directly from the app.
House Hunter is packed with videos, tips and advice from Kirstie & Phil providing a comprehensive guide to buying a home.
In addition, the app enables users to store, score and make notes on each property as well as add their own photos. By shaking the iPhone, users can also hear a selection of audio tips direct from Kirstie & Phil.
The app has been jointly developed and produced by The Talent and Brand Ventures team at BBC Worldwide and Raise The Roof Productions.
Further details about the app can also be found on Kirstie and Phil’s website and YouTube Channel which features an exclusive introduction to the app from Kirstie and Phil. Phil will also be hosting a live Twitter Q&A session on Monday 4th July at 2pm.
Regional overview
- Worst at blowing their budgets were Northern Ireland buyers (57 per cent), in England it’s London buyers with more than half (54 per cent) - we can actually use this angle for all those higher than national average (49 per cent) - South East (51 per cent), South West (51 per cent) therefore Southerners much more likely to blow their budget than Northerners
- Those in the West Midlands far more likely than anywhere else in the UK to get caught up in the excitement of the purchase (23 per cent - almost 1 in four!)
- The emotional rollercoaster of the experience also proved too much for a number of couples in the East Midlands more East Midlanders than any other area of the UK reported the experience put a huge strain on their relationship with one in twenty saying they were unable to discuss the issue without arguing - some even broke up as a result
- Those in the North East were the most unrealistic about the costs that would be needed to buy & renovate their home with a quarter (25 per cent) blowing their budget because of this.
- Yorkshire folk earned their reputation as frugal folk and were the best at keeping as close to their budget as possible - however on average they still reported overspending on average by £11k
- The highest level of overspend was reported by buyers in Northern Ireland with 5 per cent of all buyers reporting an over spend of over £100k. Northern Ireland buyers were also the most likely use the gift of the gab to secure a sale with more than one in ten (12 per cent) saying they flirted with an agent or seller to secure a sale, where as those in the East Midlands were most likely to tell a sob story (6 per cent)
- Well over half (54 per cent) of Scottish home buyers have paid for more than they originally planned to on a new home and almost five per cent report that they have overshot their budget by more than £50,000. Scottish buyers were also the most likely to blow their budgets on cosmetic work to transform their new house into their dream home with over 15 per cent citing this as the reason for their overspend
- Clever North Westerners are more likely to implement strategic buying tactics with almost a third (30 per cent) admitting to flirting with their agent, telling a sob story, lying about their budget or delaying on their offer until the last minute
- Despite 46 per cent admitting to overspending their budgets, East Anglicans were the most level headed home buyers in the UK with only five percent admitting to getting caught up in the excitement and almost 17 per cent revealing they see their overspend as an investment in their future
- Although the market is in their favour, more Welsh buyers report that affordability is the most important factor when selecting a property than in any other region (36 per cent), while location as the principal criteria is the UK’s second lowest - at 53.68 per cent
New research launched this week by TV property gurus Kirstie Allsopp and Phil Spencer has revealed that UK home hunters overspent their combined budgets by a staggering £3.7 billion* last year, despite falling house prices and what should be a buyers market.
The survey of 2,000 home buyers, announced this week (29th June) to coincide with the launch of the new iPhone app ‘Kirstie & Phil’s House Hunter’ this summer, has revealed that almost half (49 per cent) blow their budget on average to the tune of over £10,000.
For one in ten home buyers (10 per cent) the situation is even more extreme, with finances stretched to cover an additional spend of up to £50,000, whilst for a frivolous few (2 per cent) it topped the scales at more than £100,000.
Although some buyers are happy stretching themselves financially to secure their dream home, the findings have revealed that for many new home owners, the overspend in property purchase price is often unplanned and sometimes unexpected.
One in five buyers (20 per cent) admit to getting caught up in the excitement of the moment, letting their heart over rule their head, whilst one in ten (10 per cent) don’t factor in the cosmetic work required to make their new house a home. A similar number (11 per cent) are caught out by the level of legal and estate agent fees they need to build into their buying budget.
Stamp duty is another major issue, with more than half of house hunters (58 per cent) saying they are clueless as to the level they are required to pay when shopping and budgeting for their new home.
In response to the findings, ‘Kirstie & Phil’s House Hunter’ app, available from iTunes, is the first to allow buyers to search across thousands of UK properties while being guided through every stage of the house buying process, from searches and viewings to making an offer and closing the deal.
House Hunter is packed with videos and audio tip guides from Kirstie & Phil and contains chapters including a definitive guide to finance, mortgages, dealing with agents, legal processes and exchange and completion.
Kirstie Allsopp says: "Going over your intended budget isn’t always a bad thing if it means getting your dream home for a price you can still afford.
"However with house prices as low as they are at present it should be a buyers market, and so it’s worrying to hear how many people are spending too much either because they’re not striking a deal or because they’re not on top of their finances.
"Factors like estate agent fees and stamp duty will leave a serious hole in a budget if they’re not prepared for and it’s staggering to find out how many people are being caught out."
Another significant reason for the overspend seems to be the fact Brits aren’t good at bagging a bargain; a staggering 40 per cent of all buyers said they offered the asking price for their home without entering into any negotiation.
Phil Spencer adds: "We know from helping hundreds of people through the buying process that the same problems and pitfalls arise time and time again and that’s why we’ve created the app.
"It’s the first to combine an extensive property search function with great tools to help buyers manage their individual search, from tracking and scoring viewings, calculating finances and doing the deal to managing the move.
"As such we hope it will go some way to keeping the process stress free for house hunters, as well as on budget."
‘Kirstie & Phil’s House Hunter’ is available from the iTunes store from early summer and integrates the Zoopla search engine to enable users to search for properties anywhere in the UK, as well as call or email agents directly from the app.
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