Continuing its commitment to delivering cutting-edge cleaning technology, Ariel now introduces true ‘next generation’ cleaning with Ariel Excel Gel: a breakthrough development and market first in laundry.
Three years in the making and after 5 million trial formulations, the winning formula of Ariel Excel Gel combines ultimate performance, impressive sustainability credentials and ground breaking packaging design to deliver brilliant cleaning power at temperatures as low as 15 °C. Such revolutionary technology reinforces Ariel’s promise to provide products that help reduce our impact on the environment.
Designed entirely from the drawing-board, Ariel Excel Gel is the first gel product in the laundry category. Its unique, breakthrough formulation forms a gel naturally which means that it only includes ingredients that are needed for cleaning - using 20% less ingredients per wash. It also means that this super-compact gel can be packed with 3 times more low-temperature cleaning ingredients per dose than other liquid detergents to work brilliantly at temperatures as low as 15 °C - cold water! The result uses less product, less water - and because it’s effective at low temperatures - less energy. All in all, it ensures brilliant cleaning whilst helping you to do your bit for the environment.
Like any next generation product, Ariel Excel Gel requires next generation packaging and that’s why we’ve turned it on its head; literally. Just give the conveniently sized and shaped ‘pebble’ bottle a squeeze to release precisely the right amount of gel from the flip-lid at the bottom of the pack into the dosing cup - meaning no messy drips or spills. And there's no need to slap or shake the pack, even when it’s almost empty, as the design means that every last drop is used.
The dosing cup seamlessly clicks on and off the top of the bottle so you always know where to find it. It also ensures that only the necessary amount of product is used, with one small ‘cup’ being enough for a full load - meaning better value for money and no waste. And because the dosing cup is put straight into the drum, up to 50% more detergent is at work in the 'heart of the wash', allowing the gel to begin working almost immediately. When the load is done, simply take the dosing cup out of the drum with your clean laundry and click it back on top of the pack ready for the next wash.
So, how does Ariel Excel actually work? Ariel Excel Gel delivers brilliant cleaning thanks to a process called catalytic detergency; a regenerating cleaning action that keeps on working in the wash. Firstly, it breaks down tough stains such as chocolate, fruits, wine and coffee and suspends them away from clothes. Then, like bees collecting pollen, it returns to work removing additional stains again and again - it just keeps on going. Team this with a dual action stain removal system and outstanding results are achieved.
As part of Ariel’s ongoing commitment to sustainability, Ariel Excel Gel has also been created to use less energy, water, packaging and waste. Its eco-chic design uses up to 14% less packaging and saves 30% of energy and 40% of water in its manufacturing process.
It’s also helping to influence the future and shape of the laundry category as a whole - pioneering changes in washing machine design to match product performance developments. Together with Indesit, Europe’s leading washing machine manufacturer, 3 new high performance, low energy ‘Eco Cycles’ have been created to use only 50% of the energy of a 30°C cycle and still deliver outstanding cleaning at low temperatures.
From its easy-squeeze gel formulation to its chic packaging and unbeatable cleaning power at low, low temperatures - Ariel Excel Gel is truly delivering tomorrow’s clean, today.