Jimmy Doherty wants to help encourage people to make their gardens more wildlife friendly
Do you consider the things that live in your garden when you take care of it? No, I didn't think so.
Jordans Cereals are issuing a challenge to Britain's gardeners to follow the example set by farmers and make at least 10 per cent of their gardens into homes for wildlife.
Between now and this time next year Jordans is aiming for 10,000 gardeners to join in the 10% Challenge and make at least 10 per cent of their gardens wildlife friendly - in acres this is equivalent to 18 football pitches.
Farmer and wildlife expert Jimmy Doherty is supporting the campaign, he says: "The farmers that grow cereals for Jordans on around 50,000 acres of arable farmland in the UK are already making a major difference to wildlife conservation in Britain.
"By inviting the nation's gardeners to take up Jordans 10% Challenge, we're hoping to create even more homes for wildlife. There's a tremendous amount of space in the UK, just ready and waiting to be a home for birds, bees, butterflies and other wildlife, and with recent declines in numbers, they neeed all the help they can get."
Watch the video below to see how you can join in and make more room for wildlife in your own garden.