Embarrassing Homes
The UK’s number one appliance brand, Hotpoint, has conducted national research into how we feel about our homes.
In the current economic climate, with people ‘improving, not moving’, Hotpoint has got to the bottom of how we Brits really view our interior design skills. As a result, Hotpoint has launched a campaign with interior designer Kelly Hoppen to help Brits inject a bit of style into their homes.
According to the research the way we use the rooms within our home is starting to change as our busy lifestyles evolve. The kitchen has now overtaken the dining room as the hub of family life.
In fact, we now spend more than three times as many hours in there than any other room in the house other than the lounge, highlighting just how important the space is becoming to modern family life. One in twenty of us have even moved house to get our hands on a bigger kitchen.
The research also found that:
* Only a quarter of Brits consider themselves truly house proud
* 37% of people questioned lack confidence when it comes to interior design
* 37% of people like their home but don’t feel it’s stylish enough
* The dining room has become the most redundant room in the house, with only 5% people saying they spend time in theirs
* The kitchen is becoming the new heart of the home with over 25% saying they spend most time in theirs
* 1 in 5 people are so embarrassed by the condition of their home that they don’t invite people in
* 26.5% of people say that the economic climate has prevented them from making the improvements their home needs with over 15% not moving because of the downturn
Launching the Hotpoint Hot Style campaign, Kelly Hoppen says, ‘My kitchen is the heart of my home my dining room is virtually redundant now as I entertain all of my friends and family in my kitchen.
"I want to show that creating a lovely, stylish kitchen needn’t be daunting, or expensive. That’s why I’ve teamed up with Hotpoint, to help create some Hot Style in kitchens throughout the UK!’
Regional Stats:
East
7% of people have yet to feel a sense of home ownership about where they live [lowest in UK]
35% like their home but feel it isn’t stylish enough
17% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition
London
21% of people have yet to feel a sense of home ownership about where they live
35% like their home but feel it isn’t stylish enough
29% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition [highest in UK]
Midlands
11% of people have yet to feel a sense of home ownership about where they live
34% like their home but feel it isn’t stylish enough
16% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition
North East
12% of people have yet to feel a sense of home ownership about where they live
29% like their home but feel it isn’t stylish enough [lowest in UK]
26% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition
North West
18% of people have yet to feel a sense of home ownership about where they live
39% like their home but feel it isn’t stylish enough
26% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition
Northern Ireland
29% of people have yet to feel a sense of home ownership about where they live [highest in UK]
29% like their home but feel it isn’t stylish enough [lowest in UK]
Scotland
13% of people have yet to feel a sense of home ownership about where they live
33% like their home but feel it isn’t stylish enough
14% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition [lowest in UK]
South East
14% of people have yet to feel a sense of home ownership about where they live
38% like their home but feel it isn’t stylish enough
19% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition
South West
14% of people have yet to feel a sense of home ownership about where they live
38% like their home but feel it isn’t stylish enough
14% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition [lowest in UK]
Wales
7% of people have yet to feel a sense of home ownership about where they live [lowest in UK]
38% like their home but feel it isn’t stylish enough
20% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition
Yorkshire
10% of people have yet to feel a sense of home ownership about where they live
46% like their home but feel it isn’t stylish enough [highest in UK]
14% choose to let only close friends, family or no-one at all into their homes because they are embarrassed by its condition [lowest in UK]
Tagged in Kelly Hoppen