Women are looking to achieve athletic, strong figures in 2014
Size zero is officially dead. A survey exploring women’s body confidence has revealed that in 2014 women will be tailoring their diet plans to achieve a healthy size 10 figure, rather than striving towards a skeletal size zero.
The poll, which was commissioned by leading health and fitness website DesirableBody.co.uk to track how women would like to transform their bodies in 2014, showed that most women do not desire the body of a supermodel, but instead would like an athletic and toned shape.
More than half of women said their primary objective was to achieve a sustainable, healthy body shape, with the body of a ‘strictly come dancing’ dancer being the most popular body type to achieve.
Closely behind was the body of an athlete with the figure of a supermodel coming low down the list at 5 per cent. The shape of a glamour model, meanwhile, was the least popular body type, attracting just 3 per cent of the vote.
The average size of the women surveyed was between a size 12 – 14, with the vast majority saying that wanted to achieve a size 10 figure.
Sadly it seems women still need to become more confident when it comes to their figures, as 32 per cent of those surveyed said that they felt conscious of their body ‘all the time’.
Also, half of those surveyed admitted that they felt conscious of their body in front of ‘everyone’, while 17 per cent reported feeling most self conscious in the company of their partner. Demonstrating that women still feel that their biggest critics are their peers, 15% of respondents said they felt most self conscious of their body in front of their friends.
Matt Morgan of DesirableBody.co.uk comments: “We commissioned this survey to find out more about the dieting trends we can expect to see in 2014. It’s great to see that the majority of women we spoke to are striving for a healthy, sustainable figure. This perhaps suggests that attitudes towards a skinny ‘size zero’ frame have changed over time and that objectives in terms of body shape and size are today far more realistic than those which women had in previous years.
“However, it’s a real shame that the majority of women do not feel that they will be body confident next year. Regardless of their shape and size, if women maintain a healthy diet and commit to introducing regular exercise into their routine then body confidence will no doubt follow.”
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