Protein is leaving millions of Brits baffled, according to new research which shows that 81% have no idea how much they should consume and where they can find it.
What is shocking, the survey found that more than one in ten believe that chocolate, beer and wine are good sources of protein – which couldn’t be further from the truth.
The new study, conducted by fresh dairy drink Upbeat also found that a further one in five wrongly believe that all protein rich foods are unhealthy and high in fat, while a fifth don’t realise that it is essential to consume protein daily.
Top ten items Brits mistakenly believe are good sources of protein
1. Cereal
2. Pasta
3. Butter
4. Rice
5. Chocolate
6. Beer and wine
7. Biscuits
8. Chips
9. Instant noodles
10. Crisps
The study comes as Upbeat launches National Protein Week (26-31st May 2014); a week to educate people on the often 'forgotten nutrient' protein and the important role it plays in the body, in helping people feel full. Many people report they stop feeling hungry after eating protein.
Dr Adam Carey, nutritional health and wellness expert commented: "Only recently are people beginning to wake up to the benefits of having protein sufficient diets. It's the jewel in the crown when it comes to maintaining a healthy diet and staying in control of wellness goals. Where before protein was hard to consume while on-the-go, it's now easier than ever with high protein dairy drinks such as Upbeat."
Protein is especially important in the morning as it helps to set you up for the day, so you’re more likely to resist the temptation of the biscuit tin - keeping you on track throughout the day. However, seven out of 10 Brits consume the majority of their protein at dinner, leaving a significant gap in Brits eating the right amount of protein at breakfast, which would set them up for the day. And if that wasn’t enough, protein contributes to the maintenance of healthy muscles and bones, keeps skin and hair looking healthy and supports the immune system – keeping you at your best.
Mark Neville, Founder of The Good Whey Co., the company behind Upbeat said: "We're on a mission to educate the nation on the importance and many benefits of protein, helping Brits to make healthier choices. Creating National Protein Week will hopefully help people to understand how protein and Upbeat, a convenient and healthy source of protein, can help keep them going throughout the day. Our ultimate goal is to spread the word on the vital role protein plays not only in supporting day-to-day fitness and wellbeing, but also helping people get more of that upbeat feeling!"