The health of Brits is on the line because we are not getting all the nutrients we need from our diet. According to the latest figures 1 in 10 Brits are officially nutritionally deficient and four out of five us think we eat well but actually don't.
85% of us are also dodging our five a day duty
Despite a barrage of government campaigns a staggering 85% of us are also dodging our five a day duty by failing to eat the recommended 5 portions of fruit and vegetables on a daily basis. Poor quality nutrition is an epidemic of our times. With busier lifestyles and more processed and packaged food eaten than ever before, it's not surprising we are unaware of our own nutritional needs and the benefits that can come from making small changes to our diets.
To try and help us overcome this, and offer people a younger, healthier lifespan, specialists have stepped in to offer people across the UK the first online personal nutritional analysis service. NutriProfile.org uses a scientifically validated food frequency (diet) questionnaire which asks the user a number of simple questions regarding their weekly food intake, as well as age, height and personal health goals to create an entirely personalised report. The free personal report demonstrates what's lacking in an individual's diet and includes specific food recommendations to address these deficiencies – it's like having a one-on-one nutritional consultation.
It is hoped that this new service will help the nation have a better understanding of their dietary requirements. To complement the launch of NutriProfile, an online video has also been put together called 'How to Understand Your Nutritional Needs.'