Jamie Oliver is found to have the most influence on our diet
Recipes and advice from celebrity chefs have more influence on the nation’s diet than guidelines issued by government officials, according to new research for Young’s Seafood.
Jamie Oliver tops the list of UK food influencers with 19 per cent of Brits naming him as their main source of inspiration. Delia Smith is in second place with 10 per cent, while government officials such as Richard Benyon, Minister for Environment, Food and Rural Affairs, trail with only 2 per cent of the nationally-representative vote, putting them on par with pop star Cheryl Cole.
The nationwide research for Young’s Seafood examined the UK’s awareness and commitment to government dietary advice, and understand public perception of the recommended allowance of fish.
While 47 per cent of the UK eat 5 portions of fruit and vegetables a day, only 22 per cent of people adhere to the government-recommended minimum of two portions of fish a week. The research also reveals the healthiest cities from across the UK that meet these guidelines, which provides an insight into different regional approaches to diet.
The research also raises concerns that food bill cutbacks are compounding the UK’s failure to follow healthy diet guidelines. While 18 per cent say nutritional value of meals influence their meal choices, almost double the number of people are more concerned by food prices at 34 per cent.
Independent Nutritionist Dr Carrie Ruxton has urged parents to take-up the “fish twice a week” mantra at home. Overall, 74 per cent of parents do not include fish in their diet twice a week and households with teenage children are the least likely to adhere to the healthy diet guideline.
Dr Carrie Ruxton says: “There are so many misconceptions around fish that these findings are no surprise to me. Many of us still consider fish as a luxury and rather expensive, difficult to cook or too boney. There are some really easy and affordable options out there, and most importantly fish is packed full of nutrients, which are essential for a healthy diet.”
Tagged in Cheryl Cole Jamie Oliver Health Diet Healthy eating