How often do you workout?
The thought is there to get up and do something active, but life usually gets in the way and the small amount of motivation quickly evaporates.
According to new research by Coca-Cola 32 per cent of people say motivation stops them from getting active and 21 per cent cite money as a key barrier.
As part of a campaign to fit getting active into your day, Coca-Cola Great Britain (CCGB) has developed the ‘Work It Out Calculator’, available at coca-cola.co.uk/workitout, to highlight the importance of balancing energy in and energy out.
Developed in association with ex-Olympian and professor, Dr Greg Whyte, the easy to use tool allows you to “work out” ways to get active. Simply indicate your favourite Coca-Cola beverage and the calculator suggests a variety of different exercises to burn off the calories consumed. It suggests everything from running and cycling to bowling and even hoovering, to suit a variety of different lifestyles, situations and moods – finding something to suit even those with a busy schedule. Of course, people get calories from other foods and beverages. It’s important to take into account all sources of calories in the diet when determining the “energy output” you’ll need to balance calories in with calories out.
Dr Greg Whyte comments: “Brits have the capacity to be active as a part of their every day routine and we’ve developed the tool to inspire people to look at the energy in, energy out equation. Everyone can fit in smart ways to be active and burn off the calories they consume; it just involves some lifestyle tweaks to make the most of your surroundings and time challenges.”
Coca-Cola Great Britain has a long standing commitment to encouraging active lifestyles and offers a broad choice of drinks for its consumers, with packaging clearly showing calorie content and the content of other nutrients in relation to daily guidelines to help people make informed choices.
The new Coca-Cola ‘Work it Out Calculator’ shows you how keeping active can be easily incorporated into your daily chores. Whilst calorie-burning housework such as hoovering might take up a laborious 3 hours a week for an average mum, when that’s the equivalent of a 1.5 hour yoga session it all adds up. Plus, if every man in the country was to do the ironing for 20 minutes a week, that’d be the equivalent of a 10 minute cycle ride.
Dr Greg Whyte continues: “The sentiment behind the old cliché of getting off the bus a stop early can be applied to all sorts of everyday household activities, as our research and ‘Work It Out Calculator’ show. Baked bean can bicep curls and dining room chair squats in front of Corrie, then running up and down the stairs in the ad break, burns off a similar amount of calories to a half an hour gym session – so what are you waiting for?”
Visit coca-cola.co.uk/workitout to find an inspirational activity that suits you and your lifestyle.
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