Holistic wellness has become a buzzword in recent years, with people seeking a more well-rounded approach to their health and well-being. With so many options available, navigating which products and companies truly prioritize holistic wellness can be challenging. That's where Neora comes in. Co-Founder Amber Olson Rourke recently shared what sets Neora apart in holistic health.
Neora's Holistic Wellness
Neora's focus on using natural, plant-based ingredients and avoiding harsh chemicals and synthetic fragrances sets them apart from many other companies. Additionally, their commitment to sustainability and ethical sourcing practices ensures that consumers can feel good about the products they're using.
But it's not just about the products themselves - Neora also emphasizes the importance of a healthy lifestyle and mindset, offering resources and support to help customers achieve their wellness goals. In this article, we'll dive deeper into what makes Neora unique and why it should be on your radar if you're looking to prioritize holistic wellness.
According to Olson Rourke, “Our mission statement is simple, but it really dictates everything that we do: make people better.” Since its inception, this core belief has driven the company's actions to help individuals become the best version of themselves. Neora achieves this goal by producing clean and effective products and supporting employees and independent brand partners.
Neora Produces Clean & Effective Products
Neora's products stand out in the market due to their unique blend of simplicity and performance. Olson Rourke says, “After extensive conversations with consumers, the company realized that people wanted multifunctional and easy-to-use products. Additionally, there was a growing demand for clean products that produced results.” Neora took on this challenge and created products containing high concentrations of plant-based actives, resulting in visible and influential results.
Neora's products stand out in the market due to their unique blend of simplicity and performance. Olson Rourke says, “After extensive conversations with consumers, the company realized that people wanted multifunctional and easy-to-use products. Additionally, there was a growing demand for clean products that produced results.” Neora took on this challenge and created products containing high concentrations of plant-based actives, resulting in visible and influential results.
To ensure its products are truly clean, Neora has established rigorous standards for ingredient selection, surpassing even the clean standards of major retailers such as Ulta and Sephora. With more than 70 ingredients never used in their products, Neora is committed to delivering safe and transformative formulas that promote wellness and health in skincare, hair care, and overall fitness. Overall, Neora's mission of making people better has guided its commitment to producing clean and effective products that help individuals achieve their personal best.
Olson Rourke stated they discovered a plant-based alternative that provides the same benefits as retinol without the harsh side effects called Bidens Pilosa. They have been using this alternative since 2014, which has become a trend in the mass market. Other examples of trends are double cleansing, using adaptogens to balance circadian rhythm, and focusing on scalp care. Olson Rourke says, “What sets our products apart are that they are multifunctional, clean, performance-driven, innovative, and ahead of mass market trends. We aim to improve people’s lives by simplifying their routines, providing better results, increasing confidence, and improving health and vitality.”
When asked to pick a favorite product, Olson Rourke said it was like asking a parent to “pick a favorite child.” She said, “Each product is a custom formulation that has undergone years of research and development. However, if I had to choose, our Age IQ® Day Cream would stand out. In a market flooded with greasy and heavy creams that often cause breakouts, our day cream delivers the antioxidants and moisture your skin needs without the unpleasant feel. Our Age IQ® Invisi-Bloc® sunscreen is another product that I can't live without. We recognized the need for a weightless and invisible sunscreen that protects against skin cancer and enhances your makeup. After four years of countless iterations, we created an SPF 40 sunscreen that acts as a primer for your makeup, providing a beautiful and lightweight finish. Finally, our sleep chews take a unique approach to solving sleep problems. Rather than relying on high doses of melatonin, which can harm the body, we use adaptogens to help your body achieve its natural sleep cycle. With the increasing disruptions to our sleep caused by technology and stress, our sleep chews are a game-changer in the market.”
Neora Supports Employees and Independent Brand Partners
When the business was initially launched, Olson Rourke and her father were determined to create a unique direct sales model that would eliminate the common risks and pitfalls associated with traditional direct sales. They recognized that conventional models often place a significant risk on the brand partner, who must purchase large amounts of inventory in the hopes of selling it. They are left with costly overhead and unsold products if they cannot sell the merchandise. They developed a complete e-commerce setup to address these issues, allowing brand partners to operate without inventory. For a nominal fee of $20, brand partners are provided with a personalized website, tracking tools, a mobile app, and other resources. They can then earn commissions through referrals without typical fees or quotas associated with traditional direct sales.
Furthermore, brand partners can earn inventory or free products for their own use by referring three people. This model aims to provide individuals with a low-risk, low-overhead opportunity to earn income by sharing products with their social networks. The company has invested in training, tools, and assets to support its brand partners and help them succeed.
Neora understands that everyone starts from a different place. As Olson Rourke points out, “As the overseer of field development, my goal is to help individuals boost their confidence and expertise to achieve their desired goals. Neora brand partners learn various skills that can be applied to other areas of their lives. I have seen brand partners achieve significant success and even establish ministries or start successful restaurant franchises by utilizing the skills they learned with us. We focus on teaching tangible and intangible skills that ultimately impact a person's life. We aim to be a positive and empowering environment for everyone we work with.”
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