Are you currently trying to lose weight?
It's hard to shy away from weight loss, diet tips and exercise routines when they're so heavily featured in day-to-day like, but it would seem that is in fact what a lot of Britons are doing.
Constant media spotlight on healthy living and exercise is not having the desired effect on British consumers, as new report suggests more than three quarters of Brits just want to “live life for today” and “don’t want to be lectured or told what to do” when it comes to lifestyle choices for healthy living.
Instead, people are now turning to self-monitoring when it comes to looking after their health, with nearly 4 in 5 people currently engaged in some form of self-monitoring programme.
That‘s according to research - as part of the upcoming Fitbit Healthy Living Trends report - which looks into the nation’s attitudes to keeping fit, exercising and staying healthy, and has revealed that it’s not the traditional excuses that are the main reason for a less healthy lifestyle. Instead, it seems the biggest the turn off is caused by constant public lecturing, with over three quarters of respondents saying they want to ‘live life for today’.
Indeed, despite high profile government-based schemes to get people more active to high profile celebrity chef initiatives to maintain a better diet, it would appear these messages are falling on deaf ears, with only one in ten people agreeing that they have any positive impact on their lifestyle.
The research suggests that the problem may be oversaturation, with 1 in 5 claiming they are ‘totally baffled’ by the range of health and medical advice in the market, whilst over a quarter of respondents said that ‘the changes required seem overwhelming to me’
With obesity rates continuing to rise, and today’s report suggesting general apathy towards healthy living messaging, what more can be done to strike a balance between giving a positive, healthy lifestyle message and letting people live their lives? Joining us now is Paul Flatters, futuregazer with economics and consumers trendsetters Trajectory.
