What's Your New Year's Resolution
It’s only the first week of the new decade and already more than a third (39%) of Brits will have abandoned their good New Year intentions!
In fact one in five of us (21%) broke our New Year resolution before we even finished the first verse of Auld Land Syne, and more than a third (39%) abandoned our vows by midnight on the 2nd January!
While more than half (53%) of the population might not keep to their resolution within the first week, a third of the population (37%) ignores the resolution tradition completely, opting for a laissez-faire approach to the New Year tradition.
Dairy spread brand Clover commissioned the research and wants to encourage a balanced approach to the new decade so investigated the New Year resolution patterns for more than 2,000 Brits who, on average, make 1.14 resolutions each.
Most Popular Resolution for 2010
It appears that the first year of the Twenty-Tens is all about looking and feeling good with more than half (55%) resolving to exercise more or lose weight.
Other popular resolutions include hunting for a new job (9%), giving up smoking (9%) and eating less chocolate and crisps (16%). A ‘Good Samaritan’ 3% has also resolved to give more to charity in the coming year.
Raunchy Britannia
According to the Clover survey results, Brits are planning to spice up the New Year by getting saucy and seductive. One in five (19%) plans to have more sex in 2010 (a great way to get more exercise!) and a further 10% propose to only wear sexy underwear to kick off the new decade.
Weird and Wonderful
Some unusual resolutions that the Clover research came across include giving up cracking your knuckles, vowing to stop playing games on social networking site Facebook and even to stop farting on your partner!
While others vow to spend less time playing World of Warcraft, one person surveyed has sworn to get more tattoos in 2010 and another promises to clean out the budgie cage more frequently.
Regional Resolutions
Three in ten (29%) Welsh people make more than two resolutions but residents in the East midlands are the most devoted with 29% keeping their resolutions beyond January.
One in eight (12%) people in the North East are planning to give up picking their nose in the New Year while 23% of Scots are determined to recycle more for an environmentally friendly 2010.
Nathan King, from Clover, comments: “The research has shown that most people are one extreme or the other when it comes to New Year resolutions – they either don’t make them at all or make over-ambitious resolutions without much success.
“We want to encourage people to make realistic resolutions for 2010 and embrace a balanced approach to the new decade.
“With half the saturated fat of butter but still with a delicious buttery taste, so a perfect balance between taste and health, we at Clover know how great it is in the middle.
"We think it’s important to be healthy, but that shouldn’t mean having to sacrifice the things we love. So, this January, why not say NO to extremes and join us in the middle?”
Tagged in Health