Women are using the underwear to enhance their natural body shape
Christmas party season is very quickly creeping on us and the will to lose weight has been lost on some, so they're opting for something a little different.
New research from Playtex has revealed that nearly of British women will be reaching for their control pants as they don their party dresses and dash to the dance floor this year.
Brits are streamlining their silhouette with control underwear to tackle their changing body shapes - with the average woman's waist measuring eight inches more than the svelte ladies of the 1950's.
"Women's figures have changed dramaticall in the years that Playtex has been making control underwear. Since our first girdle in 1955, we've led the way to offer women a range of Shapewear that enhances their silhouette whilst being invisible under clothes - giving women everywhere a confidence boost and shapely silhouette," says Marcia Carleschi, Playtex Marketing Manager.
According the the research half of women say control underwear makes them feel more confident, and over a third agree that it makes them feel slimer.
What's more, a quarter of women now wear control underwear up to twice a week to smooth and improve their silhouette.