Urban Eye
19.6 million Brits are suffering from ‘Urban Eye’ and they don’t even know it.
40 per cent of people nationwide are plagued by sore, tired and uncomfortable eyes, so much so that the nation’s leading eye care experts have now uncovered ‘Urban Eye’, to explain the causes and symptoms of this widespread problem.
Those suffering from dry, itchy, red/bloodshot, sore, irritated and/ or tired eyes are all victims of Urban Eye.
And their modern lifestyle may be to blame. Longer working hours mean lack of sleep is responsible for 43 per cent suffering.
One in five (22 per cent) blame more time in front of the computer. Meanwhile, other modern environmental factors such as air conditioning and dust particles are all playing their part, too.
Although eyes are traditionally our greatest assets, with one in four Brits praising them as the most attractive part of the body, 8.3 million say theirs are letting them down once a week. One in six (17 per cent) say they’re even being affected by Urban Eye 2-3 times a week, according to an Optrex study.
Beauty experts are backing the findings. Celebrity eye make up specialist Ariane Poole says: 'I’ve been a make up artist for 25 years and more and more I’m seeing women' especially city women' with eye problems.
'It’s about a range of different symptoms, from dry & irritated to sore & bloodshot eyes, which I’m glad that Optrex has now clearly identified as Urban Eye.
'I’ve no doubt that the increased incidence of Urban Eye is down to the impact of our work hard/ play hard, busy modern city lifestyle on our bodies. We can’t do much about that lifestyle it’s a reality for millions of women these days. But what we can do is help combat it by treating the problem.'
However, despite millions suffering, the research reveals a massive 68 per cent don’t do anything about their symptoms.
It seems, although they’re the biggest spenders in Europe on make up and looking good, UK women still haven’t cottoned on to prioritising eye care as part of their everyday routine.
Ariane explains: 'Taking care of our eyes should be something we do every day. It takes seconds to use an eye drop, and, these days, there’s a variety of different products on the market which can help you let your eyes do the talking again whatever your Urban Eye symptom.'
Optrex have a range of products that combat Urban Eye.