Tess Daly and Britain’s newest pop phenomenon, The Wanted, have been unveiled as the latest big names to back low fat milk as part of the ‘make mine Milk’ campaign.
The TV star and the five Wanted members – Max, Tom, Nathan, Jay and Siva – will be sporting the iconic ‘milk tash’ on thousands of bus sides and posters across England, Scotland and Wales from today (17 January 2011).
All six celebs jumped at the chance to become part of the multi-million-pound ‘make mine Milk’ campaign, which was launched in April 2010 by world famous chef Gordon Ramsay and British singing sensation, Pixie Lott.
Further A-listers including R&B idol Usher, Formula 1 driver Jenson Button, supermodel Elle Macpherson and the four Hollywood stars of The A Team movie were revealed later in the year.
Mum of two, Tess Daly – famous for her slender figure – praised ‘the white stuff’ as an important part of the family diet. She said: “Running around after two young children certainly helps me stay in shape, but making sure I have a balanced diet is vital to keep me feeling fit and body-confident.
"It’s not always easy for busy mums on the go to eat healthily, and that’s why milk is such an important part of our diet at home.
"It’s tasty and refreshing, plus my kids love it, and it’s always a bonus when your children like something that’s good for them!”
Meanwhile, the boys from The Wanted, who topped the charts last year with their debut single All Time Low, are fronting a new online competition called the ‘make mine Milk’ Challenge, which dares Brits to down a pint of nutrient-dense, low fat milk in the quickest possible time.
Twenty-year-old Jay McGuiness who beat his bandmates with an impressive time of 5.07 seconds, said: “I am loving being part of the campaign because I beat everyone else at the ‘make mine Milk’ Challenge – I downed my pint of semi-skimmed milk in 5.07 seconds and that’s a record!.”
Irish-born Siva Kaneswaran, 21, who worked as a model before joining The Wanted, added: “Milk is one of my favourite snacks.
"I live with all the lads from The Wanted and we’re always fighting over the last of the milk. I buy my own stash now – the boys take the mickey out of me but there’s nothing worse than running out of milk!”
The ‘make mine Milk’ campaign is designed to revive the nation’s love for milk, reminding people that most milk varieties contain less than 2% fat, and as it is nutrient-dense, low fat milk is also extremely healthy.
It was created by the Milk Marketing Forum, which is a consortium of leading dairy companies comprised of Arla Foods UK, Dairy Crest Limited, First Milk, Milk Link and Robert Wiseman Dairies, with support provided by Dairy UK and The Dairy Council. Of the £7.5m spend, a third comes from European Commission funding.
To find out more about ‘make mine Milk’, check out the campaign website at www.makemineMilk.co.uk,
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