Nearly fifty per cent of youngsters presently have skin which is sundamaged, it was revealed yesterday.
Under 24s are choosing to disregard information about keeping protected in the sun and the dangers of obtaining skin cancer.
Skin, a network of health centres, states that almost half (46% per cent) of young British people currently have pigmentation marks and new freckles and moles as a result of the sun.
One in ten individuals admit they just slap on the sun cream when they have already been burnt by the sun.
Cancer Research UK discloses that malignant melanoma is the second most "common" cancer in people in the 20-40 age bracket.
Matthew Patey, from the British Skin Foundation is quoted in the Mirror newspaper as saying:"The younger generation is not listening to advice that could save their lives."
Smoking, drinking and eating a poor diet also resulted in aging of the skin prematurely, divulged sk:n.