Modern man are taking risks with their health in order to look good
Modern men are more vain than ever before according to research commissioned by leading cash plan provider, Sovereign Health Care. The findings reveal that metrosexual males are getting themselves in financial difficulties to achieve perfection and significantly risking their health through neglect, regular sunbed use and Botox - not to mention their passion for fashionable, yet eye-wateringly painful shoes.
The survey of 1,000 men revealed that a fifth put their looks before their health by regularly using sunbeds to achieve an all over, year round tan. Despite the well documented risk of skin cancer, they claim that a tan is not only slimming, but also helps define the fruits of their labour in the gym.
Shockingly, a further one in ten men admit to the use of potentially dangerous cosmetic treatments bought online and self administered, such as tanning injections, teeth bleaching and dermal fillers. Botox and hair transplants also ranked high on men’s shopping lists for improvement procedures.
And whilst women are renowned for suffering for fashion, the survey proved the tables are turning. A staggering six in ten men admit to wearing fashionable yet ill fitting footwear on almost a daily basis all in the name of fashion.
Commenting on the research findings celebrity stylist, Scott Beswick, said: “There is no doubt that more men than ever before are investing in their looks and they are willing to pay a lot of money to look good. The influence of stars like Wayne Rooney, who has openly admitted to having a hair transplant, has also made it more acceptable for men to admit their vanity.
“I regularly work with male clients and a day’s pampering includes everything from a manicure to a spray tan, in fact every detail is covered to make sure they are perfectly groomed!
“One noticeable trend is that these days I spend less time applying traditional make-up such as foundation and bronzer as a lot of people are regularly using treatments such as Botox and dermal fillers to make sure their skin is flawless.”
But at what cost does this male vanity come? A large majority (81 per cent) of men admit they have had cosmetic enhancements at the cost of other health care essentials by forfeiting check ups with their dentist or optician and even postponing the collection of vital medical prescriptions to save the funds needed.
Just under half (44 per cent), also claim that their vanity had resulted in illness or pain, including prolonged back problems due to carrying excessively large man bags, painful blisters and bunions from poorly fitting shoes or from the after affects of unlicensed cosmetic treatment.
72 per cent of those in discomfort due to vanity claim that they would not seek medical attention until the pain became unbearable.
Russ Piper, Chief Executive of Sovereign Health Care says: “This research highlights that many men are willing to sacrifice a lot to look good – their health, their finances and their general wellbeing.
“It’s fair to say that looking good can build self esteem and confidence, but it’s important to get a balance. Prioritising quick fix cosmetic procedures over everyday healthcare, such as dental check ups, could have longer term detrimental effects. It’s important to look after your whole self, not just how you look.”
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