The three girls walked around Piccadilly Circus
The people of Piccadilly Circus were brought to a standstill as three girls sized 8, 12 and 16 walked the streets to showcase the food contents of their stomachs.
The diaries of a day’s worth of food for three different sized women were painted onto the stomachs of models of the same size to demonstrate the different types and quantities of food that people consume in a 24 hour period.
The aim was to illustrate what food people eat and how the amount we consume really looks when compared with others.
To promote its Health Tracker watch which allows users to input their daily food intake and requires them to be honest with themselves, Timex’s campaign encourages women to not forget what they’ve already eaten and to remember what they’ve put in their stomachs that day.
“If people want to make healthy changes to their diet it’s vital they face up to what they are currently eating and drinking by keeping a diary and realise what they are actually eating, not what they think they’re eating,” said registered dietician Sarah Woodman.
“It’s best to record food and drink immediately after consumption, otherwise it is very easy to forget the odd drink or snack, for example a creamy latte while rushing to the train or finishing the children’s leftovers – these can amount to an additional meal a day if we aren’t careful.
“A diary can also show when ‘unconscious’ eating is happening, such as munching at the computer or picking as you prepare a meal, and just how many times treats or takeaways are creeping into your weekly plan.”
The food diaries showed the calorie intake for the size 8 was 1700kcals, size 12 was 2500kcals and the size 16 at 3000kcals and allowed passersby to compare the different food amounts between the girls.
“Everyone has good and bad days and what’s important is to ensure a balance of foods across the week. It is possible to eat crisps or cake as part of a healthy diet and still stay slim,” concluded Sarah.
With a recent study showing women lie an average of 474 times a year about food and drink, it’s crucial for women to take more notice of their calorie intake to be healthy.
The Timex Health Tracker promises to take the guesswork out of diet and exercise with its walk sensor automatically recording distance, steps taken, calories burned and easily stores calories consumed in a diet diary it also allows the user to create custom fitness goals and track progress to keep motivated.
Tagged in Health Train Diet Healthy eating