A breakthrough development in IVF can improve the chances of pregnancy by more than a quarter.
Embryos are now processed in a different way, which means that they no longer have to be removed from incubators to check their progress, which can be harmful.
Fertility experts have boosted a woman's odds of pregnancy by up to 40 per cent simply by keeping lab conditions similiar to those inside a woman's body.
A group of researchers from Newcastle Univrsity said that the technology would probably result in reduction of the financial cost of treatments as well as in comforting women.
IVF (In vitro fertilization) is a known process that helps infertile women to give birth to a child with the help of an outside sperm. Under the multi-step process, the embryo is made to grow in an incubator for a couple of days and is then, placed into the womb.
Professor Mary Herbert, who led the research team at Newcastle Fertility Centre at Life, part of Newcastle Hospitals NHS Foundation Trust, said: ''Our aim was to keep eggs and embryos in conditions similar to those they would experience naturally - inside a woman's body.
''This led our team to design and develop a system in which it is possible to perform all of the technical procedures while maintaining stable conditions throughout the IVF process.''
A three-year study showed that it produced a minimum 27 per cent increase in clinical pregnancy rates.
Patients had a 45 per cent chance of getting pregnant, compared with a 35 per cent success rate under the old system.