KYLIE-RAMSAY
In the study, Gaviscon Double Action Tablets which has the extra power of 2 acid neutralisers to help relieve heartburn and indigestion used a unique power of 2 formula developed by relationship expert and psychotherapist Paula Hall to calculate the ultimate partnership, based on talent, ambition and good looks.
Beating off strong competition including Simon Cowell and Chris Martin, Ramsay scored full marks for his combination of determination and global success - which has seen him open more than 25 restaurants worldwide. Miss Minogue, who arguably has become as known for her singing abilities as her wardrobe and charitable work, also topped the chart with a perfect score.
Celebrity romances are well-known vehicles for career progression as the inimitable force that are Posh & Becks have proven – Brand Beckham is worth an estimated £40 million. To identify the ultimate “Power Partnership” – fictional or otherwise, the power of 2 study took into account factors including the column inches each celebrity commands as well as career longevity to date and projected earnings:
In today’s aspirational times, the power personalities have over public opinion - from the clothes we wear, films we see and music we listen to, to our political views, medical check-ups and religious beliefs, means the world of celebrity overshadows that of the Monarchy and Parliament.
Says Claire McCormack from Gaviscon Double Action, “The aim of the work we conducted with Paula Hall was to explore the impact that two individuals have when they join forces and the effect that partnership has on the public perception of them. The power of 2 is therefore seen as more successful than two individuals.”
So, what is it about Gordon and Kylie as a partnership that would give them such power over public opinion worldwide?
According to Paula Hall’s profile analysis, both have amazing persistence and determination, and strive for perfection in everything they do. As well as being a style icon and sexy independent woman, Kylie still manages to maintain her girl-next-door image, and her candid and open battle with breast cancer has been inspirational to women worldwide. Creating the balance, Gordon is the typical bloke’s bloke, but like Kylie he has battled physical affliction and won. He too does a lot of charitable work and recently raised money for a premature baby fund.
Says Hall, “It's that time of year when budding romances flourish. Although a purely fictional union, Gordon and Kylie as individuals are respected for their achievements, but together they become an unbeatable force. Both come from humble roots from opposite corners of the world and each has been decorated with an OBE; their popularity goes beyond their professional lives into their personal commitments as well.”
So what about some of the most popular power couples currently in the spot light?
Paula Hall has also analysed three real power of 2 couples always in the media spotlight to highlight the strengths that each individual brings to the partnership:
David and Victoria Beckham (Power of two score 25)
David is talented and committed to everything he does career and family-wise. He has a cool temperament and he is quiet and considered; nothing he does is unplanned. Victoria, like David, is dedicated to the family and although she has learnt to take more of a back seat, she is far more spontaneous and competitive. Their complimentary strengths come into play in the decision-making process; Victoria is not scared to take risks and together they seem to have done a good job so far.
Tom Cruise and Katie Holmes (Power of two score 18.3)
Tom is Mr. Clean and his reputation means everything to him. Both in his public and personal life he likes to be a leader, which is why his partnership with Katie creates such a balance. Katie is happy to be a follower, but their core values remain the same and they are both dedicated to their family and friends. Both bring individual elements of strength to the relationship which will hopefully serve them well in the future.
Vernon Kay and Tess Daly (Power of two score 2)
Vernon is a ‘proper bloke’ - and not afraid to admit it! He is happy to fit into his gender stereotype, but is also totally committed to his career and getting up the ladder. Tess is his female equal - she is a blonde babe and happy to be so. Like Vernon, her career means everything to her, so they work in harmony as a couple and share a lot of respect for each other. The darlings of TV have got a young family, but their career appears to take pole position.
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