Xbox have teamed up with Twitter for a new campaign to promote the new 'Halo Wars 2' game.
Xbox team up with Twitter for Halo Wars 2 teaser
To tease the return of the acclaimed strategy video game franchise, Xbox and 343 Industries have partnered with Twitter, twofifteenmccann, and EMT (Emerging Media Technologies), to create the first ever real-time social media strategy game to be promoted via online video and social posts, which is played entirely through Twitter's new DM [direct message] platform.
Dan Ayoub, the studio head for strategy games at 343 Industries, said: "We are thrilled to have partnered with Twitter to celebrate the upcoming launch of Halo Wars 2. By creating this community experience exclusively on Twitter, we are able to bring fans around the world a truly personalized gaming experience in real-time."
It works by users being prompted to engage with Isabel - under the Twitter handle @ISA1307_2 - the main A.I. in the game, via call-to-action Tweets inviting them to play.
They will then be transported into a training module where they play battle cards against their friends (or the computer) in an escalating three-round war of attacks and counters.
Ian Cairns, Senior Product Manager at Twitter, added: "We can think of no better partner than Xbox to be innovating with our DM platform to engage with fans. We've seen businesses use our new DM features in creative ways, but this experience is the first of its kind, and with one of the most recognizable franchises in gaming."
Battle winners will be served unique gameplay GIFs (moving pictures) and will receive exclusive downloadable content in the form of custom vehicle skin packs for use when the game launches.
#TwitterHaloWars launches on Tuesday January 17 exclusively on Twitter.