An Xbox executive has hit out at the idea of console-exclusive downloadable content.
Phil Spencer - the Executive Vice President of Gaming at Microsoft, and the person at the head of the Xbox brand - has admitted he has a problem with video game platforms being able to outbid each other for exclusives for their players.
Speaking to Gamespot, he said: "I don't love the idea or practice of us paying so other platforms can't play or use a certain gun in a game or do a certain level."
However, Spencer admitted his opinion could be ironic considering the Xbox 360 had "exclusivity windows" for the 'Call of Duty' franchise.
He added: "I know I say that, and Xbox history - DLC exclusivity windows with 'Call of Duty' - I understand the fingers are pointing right back to Xbox.
"I can only be who I am. It's not the best PR answer. But I don't like that."
He also opened up about Microsoft's agreement with Bluehole, which brought 'Player Unknown's Battlegrounds' to the Xbox One.
He said: "People ask, when's that coming to PlayStation? I've got a deal, working with [Bluehole] to build the very best version of PUBG.
"That's where I am focused. Right now, we're helping that game come to console. Our focus is on making the best games possible."
Tagged in Phil Spencer