The head of Xbox is keen to create a Netflix-style subscription model for some video games.
Xbox console
Phil Spencer has suggested the Microsoft-owned brand should follow in the footsteps of the popular streaming service, while he also called on Microsoft's first-party game development studios to emulate the success of other branches of the firm.
He said: "Say there's 10 people in a garage that have an idea for a service-based game - what does it mean for them to build up the infrastructure to go and create that game? How can we help them?"
Phil added: "I like our first-party studios taking risks and trying new things.
"You see 'Gears of War' doing cross-play between Windows and Xbox, and 'Minecraft' connecting players on iOS, Android, Xbox and Windows, and it's coming to Switch. It's even on virtual reality devices. That's the role I think our first-party studios should play - trying to be innovative."
And Phil revealed that there is much excitement among the Xbox development team about their future prospects.
The Xbox boss also encouraged Microsoft employees to continue to push the boundaries of innovation.
He said: "Surface Studio came out and people loved it, they saw design and innovation; [Technical Fellow of the Operating System Group] Alex Kipman's work on HoloLens has shown that Microsoft can lead in a lot of places. Xbox is definitely a fun spot to be in from that perspective. The team is really buzzing."
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