Seth Rollins has been unveiled as the 'WWE 2K18' cover superstar.
The 31-year-old Superstar joined World Wrestling Entertainment in 2010 and after winning multiple titles, including becoming a two-time WWE World Heavyweight Champion, he has been bestowed the honour of gracing the box for the latest installment in 2K's grappling franchise.
Speaking about being the game's cover star, Seth said: "As the WWE 2K18 cover superstar and franchise ambassador, it is my incredible honour and mission to ensure this game will truly BE LIKE NO ONE - a calling card perfect for everything I stand for - as it sets forth on its own unique path.
"Following in the footsteps of other 'WWE 2K' cover Superstars - Dwayne 'The Rock' Johnson, John Cena, 'Stone Cold' Steve Austin and Brock Lesnar - I now carry the torch and proudly represent a new generation of WWE superstars. I am the future and the future can't be stopped."
Chris Snyder, Vice President of Marketing at 2K, added: "Each year, the 'WWE 2K' franchise emerges with a unique identity, impeccable authenticity, an incredible roster and the freedom for players to customize and control the virtual WWE world through its extensive offerings.
"In determining who truly epitomizes BE LIKE NO ONE and represents 'WWE 2K18' to the fullest extent, there was one obvious answer: Seth 'Freakin' Rollins."
'WWE 2K18' is slated for worldwide release on October 17 this year for PlayStation 4 and Xbox One.
The game is also offering a New Early Access initiative inviting playing to buy the deluxe edition or the collector's edition and receive the game before its worldwide release.
Details of the 'WWE 2K18: Collector's Edition', as well as the ability to pre-order this version of the game, will be available later this summer.
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