Philymack Games has announced it's in talks to create mobile games for a whole host of celebrities.
Demi Lovato
The news comes on the back of the firm's very successful launch of a game 'Zombarazzie Adventure' based on pop star Demi Lovato and band DNCE - in which the latter reached number one on the iTunes App Store mobile games chart.
Launched in partnership with Roc Nation, Jonas Brothers alum Kevin Jonas and investor Steven Forkosh, Philymack Games
According to Billboard, manager Phil McIntyre and his Philymack firm are currently in negotiations to create mobile games for a wide range of athletes, personalities and pop culture figures.
McIntyre said: "We're excited to venture in to this ever evolving space. I am so proud and happy to once again partner with Kevin Jonas II."
McIntyre said that while the focus is on "innovation, forward-thinking and supporting our artists with endeavours beyond music," it surely doesn't hurt that celebrity apps can generate mountains of cash while simultaneously engaging fans.
The DNCE game allows users to play as band members Joe Jonas, Jack Lawless, Cole Whittle and Jin Joo and features instrumental versions of the group's songs and references to their lyrics.
Meanwhile Demi Lovato's 'Zombarazzie Adventure' is a puzzle game where players help the singer and her dog slay scores of zombie-paparazzi over a course of 125 levels.
Both games are available on iOS and will soon drop on Android via Google Play store.
Jonas said: "In creating these games, we're catering to each of the talent's specific built-in audience like never before."
Glu Games estimates celeb game apps will generate $1 billion in industry-wide until 2020.
Like other celeb apps, the Philymack games are "freemium" - users can download and play for free but are offered premium upgrades such as an all-inclusive DNCE rock-star wardrobe $2.99 and in-game currency that unlocks special content including $8.99 for 2,000 stars.
Roc Nation is founded by Jay-Z and has a talent pool that ranges from Rihanna to J. Cole and Jay-Z owns the subsidiary Roc Nation Sports.
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