Phil Spencer thinks of the Xbox as being part of an "ecosystem".
Phil Spencer
The executive vice-president of Gaming at Microsoft believes that approaching the Xbox as being more than just a console is beneficial for gamers.
He explained: "We think about Xbox more as an ecosystem, as a platform, across many screens. And that can be confusing because it's different, and it's beholden on us to explain what this means and why it's good for a player.
"It can't just be good for us; it's also got to be good for players. So that's worked for us to continue to do. So on the external side, I think there's still a journey for us."
Phil also explained how Microsoft's commitment to a long-term vision is helpful for the creators of the Xbox.
Speaking to GameSpot, he shared: "I think it's important for the team that we have a longer-term plan that we can talk about, because some of the incremental engineering decisions or even business decisions that we make have years to play out. We're lucky that we work at a company like Microsoft that is supporting our multi-year ambitions like xCloud and will get behind those things.
"So you have to have a long-term vision on where you're going, otherwise you just are kind of misguided in the decisions that you're making."
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