Microsoft is ending its Mixer service next month and is set to migrate its existing partners over to Facebook Gaming.
Phil Spencer
The tech giant has announced that its Mixer service will close on July 22, as Mixers partners and streamers are moving to the Facebook-owned platform.
Discussing the decision, Phil Spencer, Microsoft's head of gaming, told The Verge: "We started pretty far behind, in terms of where Mixer's monthly active viewers were compared to some of the big players out there.
"I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has."
Spencer explained that Microsoft closely considered its options for the Mixer service.
Spencer shared: "It wasn't as much about return on sell, it was about finding a partnership that was the best things for the community and streamers.
"We think this is it, and it gives us a great place to launch more xCloud content and give gamers the ability to play from there."
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