Street Food Union joins #FoodFriday - A Twitter celebration of gastronomy

12 June 2015

In London's trendy Soho, every Thursday, Friday and Saturday, come rain or shine, the Street Food Union street market serves the best up-and-coming street food. It is an independent market set up by three food traders keen to champion the top emerging talent on the street food scene. The market is as much a source for fresh, diverse, exciting and inspiring products as it is a meeting point to enjoy the energy and buzz that is Soho. A great way of showcasing the number of exciting stalls and food trucks involved, Street Food Union rely heavily on Twitter (@streetfoodunion).

For all the best up and coming street food!

Twitter is a great tool for discovery when it comes to food. It can be used to find out about new foodie trends as well as to find alternative street food outlets and stalls. With a large number of followers, @streetfoodunion is also able to use Twitter to crowdsource opinion on people's views of the market and raise awareness further.

Today, Street Food Union are getting involved with Twitter's #FoodFriday initiative which is happening across Europe on Friday 12th June 2015. In the UK, there will be a selection of the nation's most popular chefs, restaurants and food market stalls coming together on the platform, giving UK Twitter users the opportunity to discover insights and tips from their favourite foodies on the platform by utilising the dedicated hashtag #FoodFriday.

Nick Willoughby, one of the founders of Street Food Union says " When it comes to our street market, o ur favourite things in life are… food, London, and Fridays. We love how Twitter enables us to speak to lots of people, whether they are local to our London market stall or not. The interactions with our followers is really useful for us to learn from and how we can continue to engage with them in exciting ways to promote the different stalls."

#FoodFriday is a way of bringing together some of Europe's top culinary professionals and institutions to share recipes, offer behind-the-scene tours of some of the continent's most renowned kitchens, serving as the platform to discover a wealth of exclusive food-related content. Here are some examples of activity taking place on #FoodFriday:

@streetfoodunion food market will be running a competition offering a lucky winner the chance to win free lunch every Friday for a year.

@thomasinamiers and @wahaca will be tweeting about the new Wahaca specials menu in Covent Garden - inspired by Diego Hernandez who's hosting their supper club on Wednesday.

@JamiesFoodTube will be tweeting each hour with tips and fun food related content, including using Periscope to share recipes. These will also be shared by @JamieOliver.

Did you know?*

91% of UK Twitter users eat out at least once a month
89% talk about food with their family, friends or colleagues
72% of UK Twitter users have shared their dining experiences, followed food accounts or seen food-related Tweets on Twitter