Ooho is a water receptacle made from seaweed that can even be eaten. According to the creators, Skipping Rock Labs, it is also affordable, hygienic and biodegradable. Even better, it only costs 1p per unit to make.
Edible Water Bottles Seek to Revolutionise Bottled Water
Ian Ellerington, Director of Science and Innovation at the UK Department of Energy and Climate Change told the Guardian that the Ooho "is a good replacement packaging that would be really widely applicable across lots of different products. The potential for packaging reduction is really high for one of the petroleum products used across the world."
Even though the Ooho is Skipping Rock Labs' first project, they were recently awarded the World Technology Award (environment) which is held in association with Fortune and TIME.
The creator, Pierre Paslier said: "At the end of the day you don't have to eat it. But the edible part shows how natural it is. People are really enthusiastic about the fact that you can create a material for packaging matter that is so harmless that you can eat it."
The Guardian reports that the global sales of packaged water is at 223 billion liters this year. Hopefully the Ooho can contribute towards a sustainable solution.