Diet Coke Unveil New Hunk the ‘Gardener’ to Celebrate 30th Year!
If you’re just about to crack into your can of Diet Coke (and so you should be, it’s 11:30!) then just wait until you’ve watched this – you’ll need cooling down!
Diet Coke has unveiled their new hunk, Andrew Cooper, in their new advert the ‘Gardener’ to celebrate their 30th year, enjoy!
The ad is bound to get your heart rate doing all kinds of crazy rhythms as it sees Andrew Cooper from Manchester get his kit off for a group of young women.
The long awaited campaign has been launched to help celebrate the brand’s sparkling 30th year and excitement has been mounting.
Set to the iconic Etta James track I Just Want to Make Love to You, the advert sees Andrew as the ‘Gardener’ mowing the grass in a park before having to take his top off after a can of Diet Coke sprays all over him, much to a group of young women’s delight!
Andrew Cooper said, “Everyone remembers the Diet Coke Man advertisements. They have been cultural milestones and I’m absolutely thrilled to have been chosen to play the part in 2013 - especially in such an exciting year for the brand.”
And he’s not the only one who is excited about the new campaign!
Zoe Howorth, Marketing Director for Coca-Cola Great Britain says, “As part of our ‘Sparkling Together for 30 Years’ campaign, we will celebrate and inspire the confident, spirited and fun-loving women, who have made Diet Coke an icon over the past three decades.
“The new TV campaign showcases female empowerment and camaraderie, with a cheeky sense of humour.
“We got in touch with our female heartland, to highlight how women’s attitudes to men have evolved since the 1990s, by giving the ‘Diet Coke Man’ concept a contemporary twist. The stylish and sassy execution will cement the brand’s popularity for the next 30 years.”
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