Coca-Cola are to relaunch their now nine year old Coke Zero with a brand new television advertisement, encouraging you to 'Just Add Zero'.

"Now we're marking a new edgier direction with the 'Just Add Zero' platform, which we believe is a life philosophy." says Marketing Activation Director of Coca-Cola, Brid Drohan-Stewart.

Nima Nourizadeh - director of the movie Project X jumped onboard to direct the video, which shows our protagonist adding zero to a series of events that see him walk away with more than he could have wished for.

Coca-Cola surprise with a brilliant ending, with one final twist in the tale that should leave viewers with a smile on their faces.

Things get bigger, better, faster and greater when you add zero, and the campaign aims to prove that Coke Zero can give you more great Coke taste with zero sugar and zero calories.

The television ad will premiere on Monday January 13.


by for www.femalefirst.co.uk
find me on and follow me on