Brits are bored of eating the same meals
Eating the same food day-in and day-out is going to get very boring, very quickly. And that's exactly what is happening to all of us.
Millions of Brits are sitting down to the same meals week in week out, research into eating habits by Morrisons has revealed.
As Brits admit to sticking to an average of only five meal recipes on rotation, the retailer is calling on the nation to wake up its taste buds.
Of the 1,000 people polled almost half admitted to being stuck in a severe repeat meal rut consuming the same meals week after week. Over half said they still consume the exact same meals they were 10 years ago.
Demanding lifestyles are the main barrier to expanding our palates and culinary skills with 46 per cent citing a lack of time as the main restriction to cooking. A third of Brits admit they are only able to spend 20 minutes or less each day on meal preparation, meaning these unadventurous eaters are sticking with what they know.
Despite producing some of the world’s greatest chefs, most Brits believe they are terrible in the kitchen. Half of respondents describe their cooking skills as ‘average’ or ‘below average’ and 19 per cent site this as the main reason they are stuck in a rut.
Britain’s favourite meals:
|
59% |
|
47% |
|
45% |
|
40% |
|
39% |
|
37.5% |
|
37% |
|
34% |
|
29% |
|
27% |
A total of 50 per cent cited ease of preparation, taste (44 per cent) and availability (35 per cent) as the main drivers. Of those that are escaping the rut, 29 per cent will only try new recipes ‘once every three months’ or more.
Neil Nugent, Morrisons executive chef of product development said “We’re often creatures of habit and it’s understandable that many of us stick to what we know, particularly as working hours and family commitments increase."
Tagged in food eating habits