Marmite Goes Naked
Selfridges have started their NO NOISE campaign which will see some of the world’s most popular brands go ‘naked’ in a bid for customers to rediscover classic brands.
Selfridges are re-launching the famous Silence Room which was first created by Harry Gordon Selfridge in 1909.
The aim of the room was to take customers away from the modern world and allow them to enjoy classic brands in the peace and tranquillity of the room.
Marmite is just one of the many brands that will be available in the Quiet Shop, which offers customers a range of de-branded products to encourage ‘considered purchasing’.
The jar will appear without the traditional Marmite text and appear as a red, yellow and green bare motive.
The campaign is set to celebrate minimalism and focus on a product’s quality and function rather than its packaging or advertised image.
Joanne O’Riada, Marmite brand manager, comments, “With Marmite’s iconic branding we’re confident that visitors will recognise the jar as soon as they step into the store. Every day we’re bombarded with huge amounts of information and sometimes it’s nice to have a bit of quiet.”
Other brands to be included are Heinz, Clinique, Beats by Dre, Crème de la Mer, and Levi’s so visit Selfridges now!
Cara Mason @FemaleFirst_UK