Jamie Oliver launches frozen fish
Jamie Oliver is launching his own frozen fish range - to the surprise of all those people he campaigned againt to remove bad frozen food from schools.
He says: "There might be people saying 'why has Jamie gone into frozen?' My fish with Young's is frozen withing a matter of hours of being caught - at its best - locking in all that fantastic flavour, no mucking about and as usual I've been all over the recipes making sure we're using chunks of fish and not minces fish.
"It's about making simple delicious food accessible and affordable without comprising on the environment."
The frozen fish range, with Young's Seafood Limited, is set to champion high quality, sustainable alternatives to species like cod and haddock.
Jamie continues: "Fish is delicious and good for you but, as most of us know, we need to be careful about over-fishing.
"What I've done with my range by Young's is focused on delicious, convenient favourites like fish cakes and fish fngers but I've made sure that we're using sustainable fish so the mums and dads can buy a great product with no nasties."
In the range, the following fish types will be used:
Wild MSC Alaska pollock
Wild MSC Alaska Salmon
Scottish-landed North Sea whiting
Femalefirst Taryn Davies
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