Hugh Jackman is supporting the campaign

Hugh Jackman is supporting the campaign

If you fancy joining X-men star Hugh Jackman, the cast from Towie and Bonnie Wright from Harry Potter in this week’s Live Below the Line campaign, then head to mySupermarket to buy all your staple foods ready for your £1 a day challenge.

mySupermarket has created special Live Below the Line shelves online, across all the leading supermarkets which means that you can shop around for the best prices on all of the basics necessary for the challenge. Simply fill your basket (£5 for the 5 days), choose the cheapest retailer and check-out, knowing that your decisions will be helping the 1.4 billion people in developing countries who live on less than one pound every day.

Between 7th and 11th May, kick start your day with a sweet treat like a freshly baked banana cake that’s only 20p a slice; for lunch a healthy cucumber sandwich that’s under 20p; and for dinner a delicious lentil stew made from just one carrot for 8p; a can of tomatoes for 31p; 125g red lentils for 21p; and 200g rice for 30p; best of all these ingredients make four servings!

James Foord, VP of mySupermarket, believes that everyone can shop wisely at any time of the year but it takes an innovative campaign like Live Below the Line that challenges us all to think about how we spend on food. He says: “Live Below the Line is a powerful and innovative awareness campaign to challenge people in developed countries to live on £1 a day and we’re proud to support it. But the message is also about challenging us all to shop better and more savvy. Eating healthily on a smaller budget can help our pockets and that’s where we come in.”

To show consumers how to shop more cost effectively whilst making sure they can eat healthily, mySupermarket has created special Live Below the Line shelves which state prices per unit so you can budget accurately during the big campaign. To help prepare, they have also listed top tips to make sure you succeed, alongside a couple of recipes that’ll be sure to keep your hunger at bay.

Mysupermarket’s Live Below The Line Top Tips:

  • Plan ahead! Make a shopping list and buy all your ingredients beforehand in bulk, so you can keep to the budget.
  • Compare prices. This doesn’t mean you have to drag yourself to your local supermarket. The mySupermarket.com website is a great way to compare food prices of ASDA, Sainsbury’s, TESCO, Waitrose and Ocado.
  • Trade down and save. Buy from own brandselections. These are the cheapest and best value for money.
  • Swap and save.  Look out for our suggestions on how  you can swap products to save extra.
  • Avoid ready meals. They are not great value for money.
  • Cook multiple portions.  You can use the leftovers and you waste less.
  • Keep motivated. Never forget that you are helping to change people’s lives.

Recipes:

Lentil Stew–29p a dish

Ingredients: Oil 3tbsp – 5p; Onion – 12p; Carrot – 8p; Celery stick – 12p; Can of tomatoes – 31p; Red lentils (125g) – 21p; Rice (200g) – 30p

Serves 4

METHOD

  • Heat oil in a medium saucepan and cook onion covered on a medium low heat until the onion is soft.
  • Add remaining ingredients except for the lentils and 1.5 cups water. Simmer until the veg is tender – about 45mins.
  • Add lentils and simmer for a further 10 minutes or until lentils are just cooked through but not mushy. Taste and serve with steamed rice.

 

Banana Cake–19.5p a slice

Ingredients: 2 tbsp margarine – 15p; 2 tbsp milk (100ml) – 8p; 150g granulated sugar – 47p; 1 egg – 15p; 3 ripe bananas, mashed – 27p; plain flour (240g) – 19p; 3 tsp baking powder – 25p.

Eight slices.

METHOD

by for www.femalefirst.co.uk
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