Pukka Herbs release new tea blend to support WWF
Herb company Pukka are celebrating their ten years of making healthy products by creating a brand new tea blend, Peppermint and Licorice.
The tea, made from peppermint leaf and certified FairWild licorice root, is also part of the company's new Beautiful World campaign. Pukka is supporting the work of WWF, the World Wildlife Fund, by aiming to raise £50,000 for the charity's conservation work.
20p from the sale of each Peppermint and Licorice tea will be donated to WWF, and Pukka is also carrying out a film competition for the charity. Members of the public are asked to create a short film of what they think makes the world beautiful, and submit their clips to the company's Facebook page. People will then vote for their favourite films, and the winners will be shown at an environmentally-friendly premier in November.
Sebastian Pole, co-founder of Pukka Herbs, says: "Each year, we plant over 20 million plants and trees and invest in renewable energy, sustainable projects and reforestation programmes.
"We work with our growers, customers and consumers on a one to one basis to ensure that everyone profits from being involved with Pukka: sensually, healthily, ecologically and socially. Most importantly, we strive to leave nature in an ever richer, more glorious state than how we found her".
Rachel Bloodworth from WWF-UK said of the partnership: "We are delighted to be working with Pukka Herbs in their tenth birthday year – their dedication to supporting the natural environment and creating a beautiful world aligns with our goals".
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